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About Nicole

I am an advocate and connector for the aging community, dedicating my career to enhancing the well-being of older adults, their families, caregivers, and healthcare professionals. With a deep-rooted passion stemming from my personal experience and over 20 years in aging and senior living services, I established willGather—a platform aimed at amplifying initiatives and resources in the care economy.

As the creator, host, and producer of the willGather Podcast: Navigating the World with Your Aging Loved One, our podcast amplifies and elevates initiatives, support, and resources in the care economy. I interview caregivers, experts, CEOs, founders, authors, educators, and thought leaders who are doing incredible work for older adults, family caregivers, and the healthcare community.

Our content covers a wide range of topics, including dementia education, age tech, health and wellness, caregiving resources, legal and financial guidance, emotional support, and more.

Each episode of our widely recognized podcast, featured in the top 15% shared globally via Spotify, gracing the Apple charts in numerous countries, #3 best senior living podcast via Feedspot, and in the top 5% most popular on Listen Score, features expert interviews, real-life stories, and practical advice, making it a valuable resource for anyone caring for aging loved ones.

My approach is multidimensional—spanning from founding Gigi Betty Co. by willGather, in honor of my grandma, to serving on advisory boards and as a consultant in the age tech and care economy sectors. My speaking engagements resonate nationally, fueled by my expertise in senior living and caregiver support.

My academic background in with a Bachelor of Science degree in Human Services: Social Gerontology, coupled with certifications and hands-on experience, underscores my commitment. My tenure as a Director at a leading senior living community has been marked by innovative leadership and enhanced resident engagement.

At willGather, we envision a world where the journey of aging is a shared one, empowering caregivers with resources and hope. I continue to foster professional partnerships, develop market strategies, and engage audiences with a singular goal—improving the lives of our elders and those who care for them.

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   ur Mission

willGather is committed to donating a portion of our proceeds to organizations that enhance the lives of older adults, family caregivers, and our eldercare community. Join us in our willGather Wishes program by spreading the word about willGather. TOGETHER- we can make a difference in the lives of others. 

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