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About Nicole

I am a passionate advocate and dedicated to enhancing the well-being of our aging community by equipping older adults, their family members, and eldercare professionals with valuable information and resources. At my core, I'm a collaborator and cheerleader for others by sharing the good work that they are doing in the world, and all for my favorite group of people- our elders.

As the founder of willGather, I continue my advocacy to enlighten and expand people’s awareness and knowledge of leaders and initiatives in the care economy space. I am the creator, host, and producer of the willGather Podcast: Navigating the World with Your Aging Loved One.

In honor of my grandma, I also founded Gigi Betty co. by willGather, a boutique gift shop raising funds and awareness for family caregivers. As a collective, we are a powerful force for good. A portion of all proceeds are donated to support caregivers.

I have over 20 years of experience in aging and eldercare services. Growing up, my grandma came to live with my family and became one of my closest friends. Inspired by this special relationship and passion, I went on to earn a Bachelor of Science degree in Human Services: Social Gerontology. I'm actively certified as an Activity Director with NCCAP. I spent many years working as a Director at a well-respected and large senior living community overseeing the Therapeutic Recreation, Volunteer, and Spiritual Care departments while leading my sizeable team to a successful tenure and improved resident engagement success. I've served on the MAPA board and as an adjuvant faculty member at the University of St. Catherine. I continue my hands-on approach and advocacy with a deep understanding of family caregiver needs.

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   ur Mission

willGather is committed to donating a portion of our proceeds to organizations that enhance the lives of older adults, family caregivers, and our eldercare community. Join us in our willGather Wishes program by spreading the word about willGather. TOGETHER- we can make a difference in the lives of others. 

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