Nicole is an advocate and connector for the aging community, dedicating her career to enhancing the well-being of older adults, their families, caregivers, and healthcare professionals.

She is the creative force behind the top-rated willGather Podcast: Navigating the World with Your Aging Loved One, which features expert interviews, real-life stories, and practical advice, making it a valuable resource for anyone caring for aging loved ones.

She interviews caregivers, experts, CEOs, founders, authors, educators, and thought leaders who are doing incredible work for older adults, family caregivers, and the healthcare community.

Her content covers a wide range of topics, including dementia education, age tech, health and wellness, caregiving resources, legal and financial guidance, emotional support, and more.

Her approach is multidimensional- Nicole is also the founder of Gigi Betty Co. by willGather, in honor of her grandma, serves on advisory boards, is a consultant for aging services, and is an aspiring documentary filmmaker with a new Masterclass series in the works.

She is also co-founder of Think Tank. James Lee and Nicole Will are visible, credible, and well-respected professionals in aging services who have independently built their strong brands as thought leaders FOR the people closest to the work of caring for seniors and those who love them. The Think Tank event is their collaboration to provide a platform for other like-hearted individuals to accelerate the work of goodwill, personal development, and deeper relationships - the three key objectives of the gathering.

Nicole’s academic background in Social Gerontology, caregiving for her grandma, and experience as a Director in a senior living community have equipped her with insights into the needs of the aging population and their caregivers. Nicole's approach blends heartfelt advocacy with strategic innovation, making her a sought-after voice in the care economy.

At willGather, we envision a world where the journey of aging is a shared one, empowering caregivers with resources and hope. Nicole continues to foster professional partnerships, develop market strategies, and engage audiences with a singular goal—enriching the lives of our older adults and those who care for them.