willGather marketing agency for aging services agetech caregivers senior living

willgather marketing aging services senior living caregivers

Specializing in aging services, caregiver support, and senior living solutions, we help organizations craft meaningful narratives, build impactful strategies, and connect with the heart of the care economy.

Aging and care deserve stories that inspire, strategies that connect, and marketing that truly makes a difference.

At willGather, we believe that aging services, caregiving, and senior living brands deserve marketing that is thoughtful, human-centered, and strategic. With years of experience in senior care, caregiving advocacy, and brand-building, we help organizations like yours find their voice, connect with audiences, and create real impact.

Meet Nicole >>

Our Purpose in Action

1 BRAND STRATEGY
+
POSITIONING

2 THOUGHT
LEADERSHIP
+
CONTENT

3 MEDIA
+
SOCIAL ENGAGEMENT

4 PARTNERSHIPS
+
INDUSTRY GROWTH

5 RESEARCH
+
INSIGHTS FOR INNOVATION

See How We Can Help >>

OUR PODCAST :

NAVIGATING THE WORLD WITH YOUR AGING LOVED ONE

Join Nicole Will as she interviews experts, advocates, and changemakers in aging, caregiving, and senior living. Hear real stories, insights, and innovations shaping the future of care.

LISTEN + SUBSCRIBE

OUR WORK IN ACTION

Your vulnerability, generosity of spirit, and empathy are just the very beginning of the long list of reasons why you are so impactful in your work. You set a standard for grace and dignity that gives us all a reason to be/do our best. Thank you for your mentorship.

ALLYSON SCHRIER / FOUNDER / ZINNIA

If you're not following willGather & Nicole, you are missing out on a curated set of content meant to spark conversation, connect innovators and amplify efforts to build a more equitable, informed, and friendly world moderated by a wicked smart host that will leave you feeling inspired, energized and ready to activate things that will make dents in your world.. and isn't that how change happens?

VIDA ROOZEN / COO / THE SMARTER SERVICE

PROUD PARTICIPANT IN

Every now and then, an episode stays with you long after you’ve recorded it and this conversation with my friend Kyle Rand is one of them.

Kyle is the co-founder and CEO of @rendever.health a company rooted in empathy and driven by innovation. What they’re doing with VR is about possibility. It’s about giving older adults the chance to explore, connect, celebrate, and feel joy, no matter their physical limitations.

Drawing from his extensive research at Duke University on neuroprosthetics and the intricate workings of the aging brain, Kyle founded Rendever, an award-winning virtual reality platform recognized by @forbes Forbes’ 30 Under 30 and listed on Time’s 100 Most Influential Companies.

I had the gift of visiting Masonic Homes recently, thank you for welcoming me in so warmly. I saw firsthand what it means when this kind of innovation is paired with intention and care.

🎧 Listen here: https://www.willgatherpodcast.com/post/a-vision-of-hope-the-magic-of-vr-and-redefining-connection-rendever-kyle-rand-forbes-caregiving

Kyle, I feel incredibly fortunate to count you as a friend. Thank you for weaving magic into our lives with Rendever. I love the intention you bring to support families and caregivers as well. I’m thrilled about what the future holds!

Getting to meet Stephanie Muskat MSW, RSW, @compassionincaregiving in person at the FTD conference this May was a gift. She's an incredible advocate and voice for caregivers, and I'm so grateful we had the chance to connect and share this meaningful conversation on the podcast.

In this episode, Beyond Overwhelm: Finding Balance and Support for Family Caregivers, we talk about navigating the weight of caregiving, how to ask for help, and what it means to reclaim a bit of yourself in the process.

🎧 Listen here: https://www.willgatherpodcast.com/post/beyond-overwhelm-finding-balance-and-support-for-family-caregivers

Stephanie Muskat is a registered social worker and psychotherapist with over 16 years of experience in caregiving for her mom. Stephanie experienced firsthand the emotional and systemic challenges caregivers face. These experiences, along with her professional background as a clinical social worker, led her to establish Compassion in Caregiving, an organization dedicated to supporting caregivers through therapy, coaching, and resources.

Stephanie is a passionate advocate for caregiver mental health. She hosts the Caregiver’s Compass, which has inspired thousands of listeners.

Stephanie, thank you for being YOU! 💛

Incredibly well done. Educational. Eye-opening. Last night I watched the new @pbs documentary Caregiving, produced by Bradley Cooper and team, and I’m still thinking about it. This film tells America’s story through the lens of caregiving.

From the history of Social Security, the Disabilities Act, FMLA, the Affordable Care Act, to COVID and Build Back Better, Caregiving brings together our collective journey and shows us, from the words of @aijenp “everyone benefits from a strong care structure, no matter who you are or where you live…that is powerful”

This film shines a light on one of our country’s most essential, yet often invisible roles. Through raw and honest storytelling, we meet real caregivers navigating love, loss, policy, financial stress, and the resilience it takes to keep going.

“Americans are not prepared for the challenges of caregiving”- Paul Irving

With millions of Americans providing unpaid care, this documentary validates what so many already know: caregiving touches us all.

Thank you to Bradley Cooper, PBS, Ai-jen Poo, Steven Schwab, Paul Irving, @wellbeingsorg @arkmedianyc @uzoaduba otsuka_us @comfortkeepersofficial @carescoutcares and more! Thank you to everyone behind the scenes for bringing these vital stories to life. Looking forward to seeing my colleagues featured! @careercaregivingcollide

Watch the full documentary here: https://www.pbs.org/show/caregiving/

Feeling so honored to speak to @ebenezer_ems ’s corporate Life Enrichment leaders today. 💛 What a gifted and heart-forward group of professionals who show up every day to bring joy, purpose, and connection into the lives of older adults, and now, even more intentionally, into the lives of caregiving families too.

We explored the emotional, logistical, and identity shifts that caregivers face, even after their loved one has moved into senior living. We discussed how life enrichment directors are uniquely positioned to be more than engagement experts; they can also serve as guides, listeners, and bridge-builders for families navigating one of life’s most challenging transitions.

When you hear the words “thought leader,” what comes to mind?
You might think of authors, CEOs, and speakers on big stages.

But I want to offer a new perspective:

As Life Enrichment Director, you are a thought leader.

Not because you have a mic or a million followers,
but because every day, you shape culture.

You model values.

You start conversations.

You set the tone for how your community feels.

That is leadership. That is impact. That is visibility in action.

Thank you, Ebenezer, for the invitation and for the meaningful work you do. I left encouraged and inspired! I'm encouraged by the mission to create a more compassionate and connected future in senior living. Awesome to meet all of you!

Loved sharing some of my favorite caregiver and engagement resources, too!

Grateful for the opportunity to attend the Caring for People with Memory Loss Conference hosted by Dr. Joseph Gaugler and the incredible team at the @umntwincities of Minnesota School of Public Health. Thank you for creating space for meaningful dialogue, connection, and learning around dementia care and support.

This year was rich in insight and topics, including the exploration of the power of early detection and treatment of dementia with Dr. Dongming Cai. We also listened to a heartfelt panel of young caregivers sharing their lived experiences, and former Governor Martin J. Schreiber reminded us all of the strength, vulnerability, and resilience required in caregiving. And Dr. Colleen Peterson shared an important conversation around retirement and mobility and equitable access for people living with dementia and their care partners.

Honored to share about @lorenzos_house 's House, @willgather podcast, The Association for Frontotemporal Degeneration @theaftd (AFTD) and @garysfubteam with all of the caregivers present.

It was also a joy to spend time with Laura Marshall from Eisai!

To all the caregivers, professionals, and advocates in the room, thank you! Enjoyed meeting so many of you, it was the most meaningful part of my day to be in conversation with you. 💛

The MVP was my new @hulkenbag bag, perfect for caregivers, older adults and conference schlepping!

Meet Nanci Anderson and Lindsay Early, family & founders, and the heart behind Gary’s FUB Team @garysfubteam a Minnesota-based nonprofit honoring Gary Anderson and fighting for every family impacted by Frontotemporal Dementia (FTD). ❤️ We were able to meet at The Association for Frontotemporal Degeneration ( @theaftd ) conference in Denver this year (and now brunch in MN!) So many beautiful connections.

They’re raising funds and awareness for The Association for Frontotemporal Degeneration (AFTD) through their upcoming fundraiser—an incredible way to build hope, connection, and support.

👉 Learn more and grab your tickets here: garysfubteam.simpletix.com

We would love for you to come, sponsor, and share!

#FTD #CaregiverSupport #AFTD #GarysFUBTeam #DementiaAwareness #MinnesotaCaregivers

Gary's FUB Team / AFTD fundraiser

IG / FB: @garysfubteam

After a season filled with powerful stories and meaningful conversations, I’m taking a short summer break from releasing new episodes of the podcast.

In the meantime, I’ll be re-sharing and highlighting some of my favorite past episodes that continue to shine a light and offer support, insight, and hope. These stories have so much to give.

And while the podcast takes a breath, I won’t be slowing down, I’ll be working behind the scenes on some exciting new projects with impactful organizations and events that align with our mission of supporting caregivers and reimagining aging.

Thank you for listening and supporting! I’ll be back soon with more intentional conversations for you this fall. 💛

To learn more about the Lorenzo’s House youth summit visit HERE: https://lorenzoshouse.org/our-programs/youth-summit/

Do you know a young person whose parent is living with dementia? We invite you to @lorenzos_house Youth Summit 💙☀️I’m honored to join young sons and daughters (ages 4–35+) from around the globe on June 20–21, 2025, to co-facilitate and stand alongside these brave young people navigating life with a parent living with younger‑onset dementia.

This free, youth led, virtual 2‑day event is a space to heal together, share experiences, and advocate for dementia justice.

Why you should join (& share):
✨ FREE & worldwide
🤝 Connect with peers who get it
🛠️ Learn real strategies to transform stigma
🗣️ Empower young voices to shape care and justice

💛 Learn more & register at link in bio.
Interested in being a sponsor? Join the movement!

🎙️To learn even more about Lorenzo’s House listen to our podcast HERE: https://open.spotify.com/episode/4errdynlr6TWqHmmOd014X?si=rP0t3hS_RuazUV1EH7Epsw

#DementiaJustice #YouthSummit2025 #Lorenzoshouse

🎙️ @familiartouch is a powerful, award-winning film that reimagines aging, caregiving, and dementia through an honest, collaborative lens. Filmmaker Sarah Friedland, whose inspiration was deeply rooted in her own caregiving journey, joins us alongside Venice award-winning actress Kathleen Chalfant, Villa Gardens Executive Director Shaun Rushforth, and Villa Gardens resident Jean Owen. Together, they share how they brought this story to life. Family caregivers will see their own journey reflected, with dignity, creativity, and the reminder that they are not alone.

We go behind the scenes of Familiar Touch—filmed at Villa Gardens, a @frontporchcommunities . What does it mean to open your doors, your story, and your heart to a film crew? How do you protect dignity while embracing creative risk? And what happens when older adults shift from being passive recipients of care to powerful co-creators?

We talk about everything: boundaries and trust, storytelling and memory, leadership in senior living, and how art can reimagine what aging and caregiving really look like—rooted in love, dignity, and the belief that every person deserves to be seen and why this film needs to be shared.

Familiar Touch gives family caregivers a rare gift: the chance to see their own journey reflected with honesty and grace, reminding them that they are not alone.

The small moments of transition. The weight of goodbyes. The quiet strength of starting over.

Familiar Touch is a 2024 award-winning drama directed by Sarah Friedland in her narrative feature debut. The film stars Kathleen Chalfant as Ruth Goldman, an octogenarian navigating assisted living, memory loss, and identity. Filmed on location at Villa Gardens in Pasadena with residents as cast and crew, Familiar Touch offers an authentic, collaborative portrayal of aging and caregiving.

It premiered at the Venice Film Festival, winning three major awards, and will be released in U.S. theaters on June 20, 2025 by @musicboxfilms

Learn more about the film here: https://www.familiartouchfilm.com/

🎧 Listen now!

Thank you to our sponsors @hero__generation and @zinnia_tv

Keeping the Spirit Alive conference ⭐️ It was so wonderful to attend alongside my dear friend and fellow advocate @misspatticake and to support @lorenzos_house , an organization that continues to lead with vision, compassion, and action.

One of the most moving moments? A panel of youth sharing their experiences with a parent living with young-onset dementia. Their voices—raw, brave, and wise —I had tears streaming down my face and wasn’t alone. People kept coming up to Patti saying, “That session changed me.” Patti, the trust and relationship you have with these sons and daughters has me in awe of you every single day. You’re a treasure.

This is what happens when we amplify lived experience. When we make space for stories. When we remind ourselves why we show up to this work every day. These youth should be at the forefront of each conference and I love that Lorenzo’s house joins them in their fight for dementia justice. 💛

The conference itself was beautifully done—thoughtful speakers, important conversations, care partners and their loved ones and the joy of reconnecting with colleagues (and from Think Tank!) who are doing big-hearted work in aging services.

Thank you to everyone who made this gathering so meaningful. And to the youth panel—thank you for lighting the way forward!

@somanygoodbyes @karlahult @navigatingelderhood @lundeenabramsadvisors

For many family caregivers, dementia does not arrive with instructions. It shows up as a slow unraveling—a before and after that stretches across years. And yet, within that complexity are moments of clarity, growth, and deep insight. Today, we’re talking about what it means to turn that personal story into research that’s reshaping how we support caregivers across the lifespan.

My guest is Dr. Francesca Falzarano, PhD, a developmental psychologist and Assistant Professor at the @uscleonarddavis USC Leonard Davis School of Gerontology. Francesca was a caregiver for her beautiful mom, Angelina, an experience that became the heartbeat of her life’s work. Through her lab at USC, she’s investigating the shifting needs of caregivers from diagnosis through bereavement, using both data and lived experience to illuminate what caregivers actually need—and when they need it most.

In today’s conversation, Francesca shares how her personal story shaped her path into gerontology, the mission of the @ffcaregivinglab Falzarano Family Caregiving Lab, and how technology might help, not just in streamlining tasks, but in strengthening human connection. We’ll talk about the diverse realities of caregiving, the importance of making research accessible, and the emotional landscape of anticipatory grief. If you’re a caregiver, a professional, or simply someone who cares deeply about aging with dignity, this episode is for you.

Thank you, Francesca, it’s been a joy to have these conversations with you and to have you in my world. Thankful for the work that you do! 💜

🎧 Listen to our episode now!
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Thank you to our sponsors @hero__generation and @zinnia_tv

#caregivers #caregiversupport #dementia

I finally got to hug @aisha.adkins in real life—what a gift. Her presence is powerful, her words intentional, and her mission deeply needed. She’s not just advocating for caregivers of color, she’s lighting a path for all of us to follow.

I’m re-sharing our episode because her voice matters, and the future of caregiving depends on how inclusive we choose to be.

🎙️ Amplifying Caregivers of Color: Storytelling, Advocacy, and Building an Inclusive Caregiving Future

Take a moment to listen. Let it expand you.

🎧 Listen now!

Thank you @theaftd The Association for Frontotemporal Degeneration (AFTD) for a creating a community that brings us together!

🎙️What happens when every role you’ve ever known—daughter, professional, partner—gets eclipsed by one word: caregiver?

Caregiving becomes not just a responsibility, but an identity. A mix of self-sacrifice, resilience, and a quiet, constant grief.

But what if there’s another way?

What if caregiving could be an act of deep love and a path to growth… a way to hold onto who you are and even rediscover your power?

🎙 In this episode, I’m joined by @alogcabininbrooklyn Nikki Nurse, who spent 12 years caring for her mom through early-onset dementia and Alzheimer’s. Her story is one of empathy, grief, resilience, and finding what sustainable self-care really looks like—not as a luxury, but as a lifeline.

We explore:
✨ Why permission to be seen is a radical act for caregivers
✨ How to set boundaries and untangle guilt
✨ Breaking the patterns that tell us caregiving means losing ourselves
✨ How AI can lighten the mental load so caregivers can be present without burning out
✨ And the small, powerful ways to give yourself flowers—every day.

Caregiving changes everything. But it doesn’t have to erase you.

Thank you to our sponsors @hero__generation and @zinnia_tv 💛

#CaregiverSupport #DementiaCaregiving #FamilyCaregiver #CaregivingJourney #Resilience #EmotionalWellness #AlzheimersCaregiver #PodcastForCaregivers

❤️ You don’t need to be an expert or have it all together. You just need to be able to care out loud- @emmahemingwillis

That was one of the many beautiful reminders I carried home from the @theaftd Association for Frontotemporal Degeneration (AFTD) conference.

It was an honor to gather with friends, advocates, families, and professionals — all driven by a shared purpose: to better understand, support, and stand beside those facing FTD.

As Meghan Buzby said so powerfully, “Movements aren’t built by organizations. They’re built by people.”

And that’s exactly what I witnessed — people coming together with persistence, and heart.

“Just because dementia comes in, joy doesn’t have to go out.” - Katie Brandt @katiebrandt6

As keynote speaker Katie reminded us that the cure for isolation is community. That caregivers need protection — vaccination against loneliness — and that love, not despair, can be the lasting legacy.

A few takeaways worth sharing:
• On average, it takes 3.6 years to get an FTD diagnosis. We need more doctors educated by organizations like AFTD.
• Ask questions. Keep asking. Keep advocating.
• If you’re supporting someone: keep a running list on your phone of ways people can help you. Most people want to help — they just need an entry point.

Thank you to everyone who showed up, shared their story, and reminded us that none of us are walking it alone.

Still pinching myself that I was able to spend time with some of my favorite people and meet new friends!!

To donate and connect visit https://www.theaftd.org/

#FTD #Caregiving #DementiaAwareness #CareOutLoud #CommunityMatters

It’s always a joy when podcast conversations turn into real-life connections.

I had the pleasure of meeting my wonderful guest @katieprentiss at the The Association for Frontotemporal Degeneration (AFTD) @theaftd conference. Her warmth, wisdom, and the stories she shared on our episode stayed with me — and now, so did the conversation we continued in person. 💛

If you haven’t had a chance to listen yet, we talk about storytelling, caregiving, and the journey of FTD:

🎙 Lights, Camera, Caregiving: FTD, Midlife and the Power of Telling Our Story

🎧 Listen to our podcast here! https://open.spotify.com/episode/5yR5ZgMCIhAuZ2ulTTdFwc?si=EsL_EBEYSZuaEpbBeAhnLQ

@wakeupmaggiemovie is Katie’s upcoming feature film — a project that is very close to her heart and inspired by her personal caregiving journey.

Katie’s is raising awareness of frontotemporal dementia (FTD), provide authentic representation of caregivers, and offer a heartfelt, cinematic tribute to the millions of families navigating dementia every day.

To support the film and connect with Katie Prentiss and her work, you can visit her website: https://www.katieprentiss.com/

✨ Am I a caregiver?
You might be—without even realizing it.

If you’ve ever...
💊 Helped a parent manage medications
🚗 Driven them to appointments
💭 Worried about their safety when you’re not there

You’re not just helping. You’re caregiving. And caregiving often starts quietly—with love, not a title.

It can feel lonely, exhausting, and invisible. But it doesn’t have to stay that way.

That’s why I’m so grateful for @hero__generation —a community offering tools, support, and understanding for those of us doing the quiet work of care.

You don’t have to do this alone. Let’s keep talking about the quiet work of care. 🧡

👉 Learn more at herogen.co

#FamilyCaregivers #CaregivingJourney #HeroGeneration #QuietWorkOfCare #CaregiverSupport #YouAreNotAlone #podcastsponsor

I was honored to be invited by @frontporchcommunities to an exclusive screening of @familiartouch Familiar Touch at @musicboxchicago , filmed at the beautiful Villa Gardens. This film reminds us what’s possible when we tell real stories about aging, care, and community.

Familiar Touch is raw, realistic, and hopeful. Through the eyes of Ruth, we witness the tender transitions of aging—not just for her, but for caregivers, families, and community. As Bob Kramer said, this film doesn’t airbrush life—it honors it.

Led by filmmaker Sarah Friedland, places older adults as the protagonists of their own lives. It’s a profound celebration of care, humanity, and strength. The residents and staff helped bring this film to life.

The film, starring the incredible Kathleen Chalfant, premiered at the Venice Film Festival, winning Best Debut Film, Best Director, and Best Actress—and it’s now coming to the U.S.!

Catch it June in NYC and soon after in LA. Caregiver companion tickets will be available because this story is for all of us—those who care, are cared for, or are navigating these transitions. @musicboxfilms

Learn more at familiartouchfilm.com.
It will stay with you.
#FamiliarTouch #AgingIsLiving #Caregiving #CaringAcrossGenerations #VillaGardens #FrontPorchCommunities #VeniceFilmFestival

🎙️What caregiving really asks of us—emotionally, mentally, and spiritually.

What happens inside us when we’re called to care for someone we love? Beneath the to-do lists and the sleepless nights lives an unspoken truth: caregiving changes us. It can strip us down, reshape our identity, and ask us to find meaning in all of it.

In this episode, I’m joined by Dr. Barry J. Jacobs—a clinical psychologist, family therapist, and longtime caregiver himself. He’s the author of The Emotional Survival Guide for Caregivers and the upcoming @aarp Caregiver Answer Book. Barry brings decades of insight into what it really means to show up for others while trying to hold onto yourself.

We talk about the emotional toll of caregiving, the guilt that lingers, and the loneliness that can come when no one sees what you’re carrying. Barry shares real, practical ways to manage anxiety, protect your identity, and build resilience. We also explore what a truly supportive healthcare system could look like—and how caregivers can begin to advocate for themselves.

This is an episode for anyone in the thick of it, anyone who’s quietly unraveling and rebuilding, and anyone who just needs to hear: you’re not alone.
🎧 Listen now!
#caregivers #mentalhealth #caregiversupport

So excited to welcome @misspatticake with @lorenzos_house to Minneapolis, a few days of conferences, events and sweet time together! 💙☀️ Shining a light on the power of community.

🎧 “We don’t stop living when we age. We start becoming who we truly are.”

This episode will shift how you see aging.

I sat down with Dr. Charlotte Yeh, with over 30 years of experience—as a board-certified emergency physician to shaping policy as the former Chief Medical Officer at @aarp —Charlotte now serves as Chief Experience Officer at Cherish and leads Yeh Innovation, helping organizations center care around people, not just systems.—to talk about what it really means to thrive later in life.

We explore:
💛 Why aging is not the enemy
💛 How purpose, motion, and connection can change everything
💛The role of resilience and reimagined healthcare in how we live and love as we grow older

This is the episode for anyone who’s ever wondered: Is there more waiting for me in this next chapter?

💬 Let’s flip the script on aging—together.

🎙️ Listen now!

#ReimaginingAging #AgingWithPurpose #CharlotteYeh #WillGatherPodcast #CaregiverVoices #HealthCareThatHeals #ElderCareAdvocacy #LivingWellAtEveryAge #ResilientAging #ThrivingInMotion

I spent the morning with Jean Ketcham, founder of Aging But Dangerous @jeanwithagingbutdangerous —a woman who’s redefining what it means to grow older with courage, humor, and who celebrates aging with joy, sass, and zero apologies.

We talked about the beauty in our wrinkles, the power of friendships, and what it means to keep falling in love—with life, with ourselves, and with the stories we’re still writing.

Jean’s looking for sponsors (for her calendar that boldly celebrates the beauty of age) and speaking engagements—and I can’t think of a better voice to remind us all: aging isn’t something to fear, it’s something to celebrate.

Connect with Jean!

🎙️@usnews U.S. News & World Report announced its 2025 Best Senior Living ratings, naming 1,894 communities based on 450,000+ survey responses. In this episode, Liz Pearce, Product Director for Senior Living, joins the willGather Podcast to share how the rankings are created, what families should know, and how these ratings help older adults and caregivers find trusted, compassionate senior living options nationwide.
🎧 Listen now!
#SeniorLiving #CaregivingSupport #USNews #AgingWell #willgatherpodcast

Join me in wishing a Happy Birthday to my dear friend, the best world travel buddy , and everyone’s favorite hype girl—Carrie Aalberts a.k.a. @dementiadarling !

There’s no one I’d rather be lost in a city with, have so many laughs with, or dream big things into being with. From co-hosting Gather Darlings to supporting dementia caregivers with so much heart, you show up with sparkles (pink hair), strength, and magic the world needs.

You make people feel seen. Loved. Special. And I’m so grateful to be lifted up by your friendship every single day.

Here’s to more late-night hotel dance parties and cheering each other on through every wild and beautiful chapter.

I love you! The world is brighter (and way more fun) with you in it. Happy Birthday!!

#DementiaDarling #GatherDarlings #BestieGoals #CaregiverChampion

💬 "Why won’t they let me help?"
If you’ve asked that question while caring for someone with dementia, this episode is for you.

I sat down with my friend, Adria Thompson @BeLightCare to talk about refusals of care—what’s really behind them, how communication and environment matter, and what we can do to reduce resistance with compassion.

We recorded this at the @silver_eco Festival in Cannes, France, where Adria was honored for her incredible work and we spoke on a panel together with the wonderful @dementiadarling and @thefitnessgourmet 🎙️✨

Tune in for real stories, practical insights, and a fresh perspective on dementia care. Be sure you are following these women!
🧠💛

#DementiaCare #CaregivingWithCompassion #RefusalsOfCare #AdriaThompson #BeLightCare

✨ What do you want? How does this feel? What matters most to you today?

Did you listen to our episode last week? This episode is an invitation to slow down… to listen—not to experts or systems, but to the voices of those receiving care.

I sat down with four remarkable residents from Trails of Orono, an Ebenezer assisted living and memory care community:

🧡 Mike D, 88, shares stories from a rich and meaningful life
💬 Gary J, 86, brings quiet wisdom and warmth
🎂 Marie H, who just turned 103 (!), offers joy and clarity
🌿 Lucia A, 93, reflects on dignity, love, and what it means to still matter

This conversation is not about stats—it’s about humanity. Aging. Loss. Autonomy. Surprise. And the small, profound ways we can care better when we choose to truly listen.

🎧 Available now—wherever you get your podcasts.

Thank you to Jessica Alwine, CTRS, Trails of Orono, and Ebenezer for making this special conversation possible. 💛 @ebenezer_ems

Thank you to our sponsors! @hero__generation and @zinnia_tv

#willGatherPodcast #DementiaCare #Caregiving #ElderCare #AgingWell #HumanCenteredCare #ListenFirst #CareWithHeart #StorytellingMatters

“If we don’t support caregivers, we’re failing the people who need them most.” – Dr. Shruti Roy

Caregivers are the backbone of families, yet they’re often left without the help they need.

That’s why HeroGeneration is building solutions, not just sympathy—so caregivers get real, actionable support.

💡 Get the resources you need at @hero__generation

#podcastsponsor

🎙️If you do one thing today, listen to this episode. 💛 What if the people we care for had the microphone? What if—before we create another policy, schedule a medication, or make assumptions about what’s “best”—we paused and simply asked: What do you want? How does this feel? What matters most to you today?

In a world where caregiving often centers on doing for, we sometimes forget the power of simply being with. This episode is an invitation to slow down and listen to the voices that often go unheard—the ones receiving care.

Today, I’m sharing a conversation that is deeply personal and one that I’ve been wanting to have for some time. I sat down with four incredible residents from the Trails of Orono, an Ebenezer assisted living and memory care community. @ebenezer_ems

Mike D is 88 and carries stories from a rich life full of meaning. Gary J, who just turned 86 on March 30th, brings warmth and wisdom to every word. Marie H celebrated her 103rd birthday on March 27th—yes, 103!—and Lucia A, at 93, offers reflections that are both grounded and generous. These conversations aren’t about statistics or systems. They’re about humanity—what it feels like to age, to receive care, to be seen, to be missed, to be remembered.

You’ll hear about their life, what brings them joy, how they feel well cared for and what it feels like to transition to being cared for. We talk about dignity, loss, autonomy, surprise, and love. And we ask the question at the heart of it all: How can we truly care well for people if we don’t know what they are thinking, feeling, and needing?

It’s my hope that by listening to their stories, we’ll become better listeners, better caregivers, and better humans.

Big thank you to Jessica Alwine, CTRS, Trails of Orono and Ebenezer for supporting me and making this happen.

🎧 Listen now!

Thank you to our sponsors @hero__generation and @zinnia_tv

Can't wait to be back in this beautiful city, Amsterdam- Think Tank is going international in 2025, and @seniorlivingguy and I couldn’t be more excited. In my travels, I've had the opportunity to have meaningful conversations and learn from other voices and hear their story of care. Bringing unique perspectives from around the globe and to come together and learn only brings us closer to humanity.

We invite you to join us!
Think Tank Amsterdam
📍 September 21–24, 2025
🌍 50 curious, compassionate, purpose-driven professionals from around the world coming together

So, what’s this all about?
We’re a mix of Head + Heart leaders from aging services, senior living, and everyone building a better future for how we grow older.

What do we actually do?
☝🏼 We gather in small groups to explore real topics in aging—and then we create free resources for our collective learning.

🤘🏼 We don’t just say we’re lifelong learners—we show up for it. Expert facilitators guide us in developing our leadership through the lens of both business smarts and emotional depth.

🤟🏼 We lean into meaningful conversations, self-reflection, and those “I see you” moments that make this work worth it. (The relationships? They run deep.)

Want to be part of it? Whether it’s Amsterdam in September or Austin in December, we invite you to join us!

Visit thinktankleadership.com

Let’s do something meaningful. Together. ❤️

🎙️ What would you do if someone you loved needed care—and the system meant to help only left you feeling more lost? When Christie Stukenholtz set out to find care for her grandmother, she never imagined the overwhelming maze she’d have to navigate. No clear answers. No trusted guide. Just frustration. That experience lit a fire in her—and from it, @seniorcarefinder Senior Care Finder was born.

Christie shares how she transformed her personal struggle into a nationwide platform helping families make informed, compassionate decisions about senior care. With nearly 100,000 care providers now connected through her work, she’s giving families something that was once so hard to find: options, clarity, and peace of mind.

We explore:
✨ What families really need when facing senior care decisions
✨ How to quickly find trusted care options without the overwhelm
✨ The burden of the “sandwich generation”—and how to manage it
✨ Why transparency and access are reshaping the caregiving landscape

Thank you, Christie!

🎧 Listen now! https://lnkd.in/dJcFN3bb

Thank you to our Sponsors:
@hero__generation empowers caregivers and families by providing innovative resources, education, and support to navigate the challenges of aging and caregiving with confidence and connection. It's free to start. Join now!

@zinnia_tv is a therapeutic dementia care platform that supports caregivers. Provide meaningful moments of connection for individuals living with cognitive challenges and their caregivers. GATHER20 for 20% off your subscription!

Very excited to join @silver_eco this year as a Jury Member for their International Awards. Honored to be invited.

📢 Apply now! If you have an innovative project, product, or initiative in the #SilverEconomy and #AgingWell sector, don’t miss this opportunity to gain global recognition. Participate in the international awards!
📩 Request your application form here → SilverEco.org

🌍 The SilverEco & Ageing Well International Festival returns once again to the Palais des Festivals et des Congrès de Cannes, bringing together industry leaders, innovators, stakeholders and decision-makers from around the world.

🎙️ What if caregivers had not just support, but advocates guiding them every step of the way? Today, we’re talking with someone who has dedicated his life to making that vision a reality.

In this episode, we sit down with Norman Harris, MBA, LNHA, a licensed nursing home administrator, founder of @comfortmeasuresconsulting Comfort Measures Consulting, and host of The Let’s Get Comfy Podcast. His journey started at just 8 years old, volunteering in nursing homes with his grandmother.

Now, he’s on a mission to revolutionize elder care, advocate for caregivers, and inject energy, purpose, and even fun into an industry that desperately needs it.

Norman shares:
✨ The power of advocacy in healthcare and why caregivers need champions
✨ How to make caregiving “cool” and elevate healthcare professionals as leaders
✨ The challenges families face in care—and how to navigate them
✨ His journey from business to finding purpose in elder care
✨ Why he believes caregivers and healthcare professionals deserve to be celebrated—maybe even as the new celebrities of our time

🎧 Listen now!

Thank you to our Sponsors!

@hero__generation empowers caregivers and families by providing innovative resources, education, and support to navigate the challenges of aging and caregiving with confidence and connection. It's free to start. Join now! Link in bio.

@zinnia_tv is a therapeutic dementia care platform that supports caregivers. creates engaging, dementia-friendly video content to reduce anxiety, spark memories, and provide meaningful moments of connection for individuals living with cognitive challenges and their caregivers. We invite you to use code GATHER20 for 20% off your subscription. Join now! Link in bio.

This past weekend at @sxsw we stepped out of traditional conference settings and into the streets, engaging in the conversations that need to happen—about caregiving, aging, dementia, and the future of care.

These discussions belong everywhere, and it’s important we take them into spaces where innovation, technology, and culture collide.

💡 Street Talks – We walked the streets of Austin, meeting people where they were, listening to their experiences with aging and caregiving, and sparking powerful discussions.

💡 Official SXSW Panel – Kyle Rand, @rendever.health moderated The Future of Care: The Rise of Patient-Centered Clinical XR, an official SXSW selection, pushing the conversation forward on tech and care with Nicole Caputo, Josh Sackman, and Skip Rizzo.

💡 Care Sanctuary Gatherings – Our “home base” became a safe space for caregivers, people living with dementia, professionals, and families to come together, share, and support one another.

💡 Film Screening – Shifting the Narrative: The Story of @lorenzos_house moved hearts at @ageofcentraltx reinforcing why storytelling is a catalyst for change.

At the heart of all of this? Community.

Caregiving is often framed as an individual journey, but the reality is: we need each other.

In awe of my friends, @seniorlivingguy James Lee, @kylerand @dementiadarling @misspatticake and seeing their love in action.

Being here together, with the Think Tank pop-up and the support of Rendever, reinforced this truth: We can reshape the narrative around caregiving, aging, and dementia. But we have to keep showing up. Find your people.

💛 To everyone who was part of this, who supported, who shared, and who engaged—thank you. These conversations matter. This work matters. And we’re just getting started.

Fun to see @springrose.co and many more!

A big thank you to the support and generous donations by sponsors: @zinnia_tv @peelaways @neotein @wearesingfit @teamvivofitness @thesmarterservice @theartilife @nudgedevice @curasupports @mircareconsultants

#SXSW #Caregiving #Aging #Dementia #TheFutureOfCare #ThinkTank #Community

🎧 When Caregiving Finds You…

One day, you’re just helping out. The next, you realize—you’re a caregiver.

In this episode, we’re talking about what it means to step into this role while still trying to balance our own lives.

💡 Meet Our Guests:
✨ Nicole àBeckett – Tech entrepreneur turned caregiver for both parents, now tackling caregiving challenges head-on.
✨ Dr. Shruti Roy – Pediatrician, mom of three, and caregiver for her parents—learning firsthand how broken the system is for families.

They share personal stories, the hardest lessons, and the gaps they’re working to fill so no caregiver feels lost.

🎧 Listen now!
Apple | Spotify

🔗 Learn more about @hero__generation HeroGeneration: www.herogen.co

Thank you to our sponsors: HeroGeneration & @zinnia_tv for supporting caregivers every step of the way!

#Caregiving #FamilyCaregiver #Aging #Podcast

🎙️ Caregiving is one of the most profound acts of love—but it can also feel isolating, overwhelming, and uncharted. My guest today is @charlierobot Carlos Olivas, an advocate for Alzheimer’s caregivers and mental health awareness. His journey is personal with the love and care he provides for his father, who is living with Alzheimer’s.

In this episode, we talk about the meaningful layers of caregiving—the mental toll, the lessons in resilience, and the unexpected ways it changes us. We talk about what it means to find strength in community, navigate this journey as a male caregiver, and how art has given both him and his father a way to process, express, and hold onto something real.

Carlos has transformed his experience into a mission, serving on California’s Alzheimer’s Disease and Related Disorders Advisory Committee, collaborating with organizations like @caringacrossgen and the Alzheimer's Association®’s @alzassociation , and using art as a way to connect and for healing. As a docent at Artbeat Gallery in Sacramento, he proudly shares his father’s artwork. Carlos is also an esteemed member of Hilarity for Charity @wearehfc (HFC)’s Care Squad, bringing raw honesty, empowerment, and deep empathy to the caregiving community.

Carlos’s story is being shared far and wide—he is featured in Matter of Mind: My Alzheimer’s, premiering on @pbs Independent Lens on May 5, offering an intimate look at the emotional and physical toll of caregiving while highlighting the resilience and love that define this experience. He is also featured in @wellbeingsorg Caregiving, a powerful series produced by Bradley Cooper, that brings attention to the lived realities of caregivers.

Thank you, Carlos, for your storytelling, advocacy, and art, and making sure that caregivers everywhere feel seen, heard, and supported.

🎧 Listen now!

✨ We are grateful for partners who stand with caregivers and aging communities. Thank you to our sponsors @hero__generation and @zinnia_tv

Supporting caregivers and aging services is at the heart of what I do. That’s why I’m so excited to introduce our newest podcast sponsor, HeroGeneration! @hero__generation

We talk a lot about the challenges family caregivers face—stress, isolation, financial burdens, and juggling work and caregiving. Did you know that 93% of caregivers report receiving little to no training? And over half experience clinical symptoms of depression?

That’s where HeroGeneration steps in.

Founders, Nicole àBeckett and Dr. Shruti Roy, lived the reality of navigating an overwhelming, broken system as caregivers. Nicole, a seasoned entrepreneur, spent eight years caring for both of her parents, balancing love with the impossible weight of managing medical care, finances, and emotional strain. Dr. Shruti, found herself lost when her own parents’ health declined, despite her medical expertise. They both faced the same harsh truth: caregiving is isolating, exhausting, and often unsupported.

Instead of accepting the status quo, they built HeroGeneration—a platform designed to take caregivers from overwhelmed to empowered. Their lived experience fuels their passion to create real, practical solutions that ease the burden of caregiving, turning personal struggle into a movement of support, innovation, and change.

With expert-led resources, AI-driven support, and collaborative tools. From task management to a supportive community, it helps family caregivers manage their loved one’s care with less stress and more confidence.
 I’m so passionate about bringing you real, practical solutions that make caregiving easier—and HeroGeneration does just that.
 So, if you’re a caregiver looking for a better way to manage care or work to support caregivers to give them hope and information, check out HeroGeneration at herogen.co and join this incredible community.

Join now! It’s Free! Here: https://www.herogen.co/

Welcome to the willGather family, HeroGeneration—I can’t wait to share more with you all!
#herogen #caregivers #willgather

🎙️ I have felt called not to speak for others, but to listen, to learn, and to help share the voices that to often go unheard. I want to amplify the voices of those who have lived the experience, who remind us that life doesn’t end with a diagnosis.

Through willGather, I’ve been privileged to meet incredible people—care partners, advocates, and those living with dementia—who are actively shaping what it means to live with dementia.

Their voices, their wisdom, and their experiences matter. I’m drawn to the work of the Dementia Action Alliance @dementiaactionallianceusa (DAA). Their guiding principle, "Nothing About Us Without Us," isn’t just a phrase—it’s a movement. It’s about listening, about real advocacy, and about making sure that every person living with dementia has a seat at the table.

As Laurie shares, too often, a diagnosis is handed down like a sentence, with little guidance beyond, "Go home and prepare for the worst." But that’s not the full story. There is another way. A way that prioritizes dignity, advocacy, and community.

Today, I’m honored to sit down with a panel of extraordinary individuals who are not only living with dementia but are reshaping the future of how we understand it and who refuse to let their diagnosis define them. Laurie Scherrer, Jack George, Monica Downer, and Tim Perkins each bring a unique perspective—facing the shock of diagnosis, the roller coaster of emotions, and the daily realities of life with dementia.

Beyond each of their challenges, they’ve found resilience, purpose, and community. From advocacy work to artistic expression, from research participation to daily problem-solving, their journeys reveal the power of adapting, growing, and redefining what’s possible. So, let’s step into their world, and listen with open hearts. To my panel, thank you for your advocacy and for joining me!

To learn more and donate visit HERE:
https://daanow.org/

🎧 Listen now!

💛 Thank you to our sponsor, @zinnia_tv , a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription - link in bio!

Today, we're giving you a sneak peek into @gatherdarlings my other podcast with the amazing Carrie Aalberts, aka @dementiadarling ! This space is all about heartfelt conversations, real-life caregiving, and the deep connections that keep us going.

In this episode, we sit down with the wonderful @carewarriors Veronica Shanklin, a full-time caregiver and founder of Dementia Care Warriors, who is bringing light, love, and community to caregivers. We talk about the realities of caregiving, filming Wine, Women, and Dementia @winewomenanddementia with Kitty Norton, managing burnout, finding balance, and yes—even dating while caregiving!

Veronica is a dedicated full-time caregiver who has been taking care of her mom and late grandmother for over a decade. Living her best life in Chicago, she finds herself coming home to visit her mom, who was caring for her grandmother. Discover how her experiences led her to create the non-profit, Dementia Care Warriors and bring light and love to younger caregivers while disrupting the space with new ways to bring the community together.

We celebrate the spirit of hope and community of Dementia Care Warriors. Listen to how they are creating an open space for education, support, and resources.

Join us for this special Gather Darlings episode, and if you love these conversations, make sure to follow along for more!

To learn more and donate visit:

https://www.iamacarewarrior.org/

Thank you to our sponsor, @zinnia_tv a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription. Link in bio.

💡 What if a simple video could bring comfort, joy, and connection to a loved one living with dementia?

📺 Zinnia TV @zinnia_tv creates beautifully designed videos that reduce anxiety, spark memories, and make everyday moments more meaningful.

✨ Proud to welcome them as a sponsor of the willGather Podcast! 🎉

We invite you to use the code GATHER20 for 20% off an annual subscription. Link in bio.

#DementiaCare #Caregiving #ZinniaTV #willGatherPodcast

Happy ❤️ Day I know this day can come with lots of different emotions. Choosing to see the love and joy in all the things and in all ways today…what are you doing for yourself today?
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Art & words by @gabbybernstein

🎙️ What if the hardest moments in our lives were also the ones that woke us up the most? What if loss, caregiving, and midlife unraveling weren’t just things to endure but were actually invitations to live more fully? Today, we’re having one of those conversations—the kind that’s raw, real, and full of heart.

My guest is @katieprentiss , an actress, filmmaker, and storyteller who found herself at a crossroads after losing her mother to frontotemporal dementia. That loss sent her into a deep reevaluation of life, leading her to embrace risk, creativity, and the kind of aliveness that only comes from facing the hard stuff head-on.

Katie’s journey is one so many of us will recognize—caring for someone we love, navigating grief, and wrestling with the unknown. She talks about the contraction and expansion of life, the fear of genetic illness, and how caregiving shifts our perspective—much like becoming a parent does. Through it all, she’s chosen to create.

Her upcoming film, @wakeupmaggiemovie Wake Up, Maggie, is a love letter to caregivers, midlife transformations, and the moments that shake us awake. It’s an honest look at what it means to let go, rebuild, and embrace the messiness of our lives.

Today, we talk about what it means to step into the unknown, why telling these stories matters, and how we can support one another in making them heard. Katie’s reflections on fear, creativity, and resilience are deeply moving, and I have no doubt you’ll walk away feeling a little more alive yourself. Thank you, Katie!

To learn more and support the film, visit: katieprentiss.com

🎧 Listen now!

💜 Thank you to our sponsor, @zinnia_tv , a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription at zinniatv.com

🎙 In my latest conversation with actor & filmmaker @katieprentiss Katie Prentiss, we talk about how caregiving reshapes our lives—sometimes in ways we never expected. Midlife isn’t a crisis, it’s a wake-up call.

✨ Why listen? This episode is for anyone who has ever felt lost in the midst of caregiving, grief, or midlife change. Katie shares how losing her mother to FTD led her to reevaluate everything—her purpose, her passions, and how she chooses to live every single day. We talk about fear, resilience, and the unexpected gifts that come from life’s hardest moments. @wakeupmaggiemovie

💛 If you’ve ever wondered, “What now?”—this episode is for you.

🎧 Listen now on Apple Podcasts, Spotify, or your favorite platform!

🎙️ What happens when caregiving and advocacy collide? When a personal journey turns into a movement? Caregiving is often unseen, unrecognized, and undervalued, yet it is the invisible backbone of our communities. And for so many, the experience of caregiving is deeply shaped by systemic barriers, cultural expectations, and a lack of resources.

Today, I’m honored to be joined by Aisha Adkins, MPA, CNP. @aisha.adkins is a powerhouse—a caregiver, founder, writer, speaker, and thought leader using media, storytelling, and policy change to shape a more inclusive and equitable care infrastructure.

As the founder of the Caregivers of Color Collective @caregiversofcolorcollective and working with @caringacrossgen Caring Across Generations, she is amplifying voices that have too often been left out of the conversation. Her versatility spans everything from academic research to real, raw storytelling—making her an important voice in caregiving today.

In this episode, we talk about Aisha’s own journey—how stepping into caregiving for her parents reshaped her life and purpose, the unique challenges caregivers of color face, and why storytelling is one of the most powerful tools for change.

We’ll explore the intersection of public health, media, and grassroots advocacy and talk about what it means to create community when caregiving feels isolating. Aisha’s passion is contagious, and her insights will leave you thinking about caregiving in a whole new way. Thank you, Aisha, it was a highlight for me to sit down and learn from you!

As we honor Black History Month, we recognize the resilience, advocacy, and contributions of Black caregivers—past, present, and future—whose stories need to be heard, valued, and uplifted.

Thank you to our sponsor, @zinnia_tv , a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% at zinniatv.com

🎧 Listen now!

Loved spending time with guests and dear colleagues- thank you @inspiredcaring for the great work you do in uplifting families and caregivers. Fun to also meet @healthycaregiver too!! 💛 #sameteam #ittakesallofus Cheering you on my friend!

I’m honored to welcome @zinnia_tv as a sponsor for the willGather podcast. Zinnia is changing the landscape for dementia care by offering a platform that creates beautiful, engaging video content that initiates moments of joy and peace for people living with dementia and their caregivers.

This partnership is an opportunity for us to bring more support, light, and encouragement to our caregiving community. 💛

Meeting Allyson Schrier a few years ago as a guest of the podcast, I was deeply connected to her story as a caregiver, her heart and vision for how they support others in care.

I can’t wait to share the many ways they bring joy, connection, and respite to people living with dementia and their caregivers. Stay tuned.

It’s been a joy to partner with Allyson and William Uniowski!

Check out Zinnia here! https://www.zinniatv.com/

If you are interested in being a sponsor for the willGather podcast we’d love to hear from you. Visit willGather podcast here:
https://www.willgatherpodcast.com/

🎙️New episodes coming this week! #caregivers #dementia #caregiversupport #zinnia

Been on my heart to share this 💛 would love to hear what comes up for you? #carerecipient #caregivers #love Inspired by my friend @itsandreakrystal

🎙️ What’s stopping me—or someone I love—from building strength, and how might our lives change if we took that first step? Today’s episode is for anyone who wants to better understand the role that strength, movement, and mindset play in the aging process. As we grow older, we naturally lose muscle, and that quiet decline can impact not only our independence but our overall quality of life. The good news? There’s hope. With the right support and approach, it’s never too late to start building strength—and confidence—again.

Our guest today is Eric Levitan, the founder and CEO of @teamvivofitness Vivo. After over 25 years in corporate America, Eric left a successful career in technology to pursue something deeply personal: helping older adults reclaim their vitality through strength training. Inspired by watching his own parents struggle with the effects of aging, Eric set out to create Vivo—a virtual, personalized fitness program that empowers people to move, strengthen, and thrive.

In our conversation, we talk all about what happens to our muscles as we age, the often-overlooked emotional barriers to exercise—like fear, shame, and judgment—and how breaking through those mental blocks can be transformative. Eric shares his insights on fall prevention, self-compassion, how caregivers can support their loved ones without adding pressure, and how families can participate in classes with their loved ones. If you’re looking for inspiration, practical tools, and a refreshing perspective on aging and movement, this is the episode for you.

Vivo offers a free, no-obligation trial session to introduce its virtual fitness program designed for older adults. Caregivers, this is an awesome way to spend time with your loved one! Special mention: @drgabriellelyon 🤍

Visit Vivo to learn more: https://teamvivo.com/

🎧 Listen now!

I envision a world where the journey of care and aging is shared, empowering older adults, caregivers and healthcare pros with resources and hope. Discover the support and stories that will encourage & empower you every step of the way.

The top-rated willGather Podcast: Navigating the World with Your Aging Loved One, shares valuable insights and stories for those caring for others.

My academic background in Social Gerontology, caregiving for my grandma, and experience as a Director in a senior living community have given me valuable insights into the needs of care, the aging population, their caregivers & a heart for care. 💛 Follow along and join our community!

Visit willGatherPodcast.com to learn more and submit to be a Guest.

Thank you for capturing our story so beautifully, Nathan Jones and Dash Media 💜 You have a gift of storytelling and pulling out the best in the people you serve. James Lee and I are so thankful for you! 🙏🏼 @mydashmedia @seniorlivingstories

Each year I continue to be in awe of the conversations, people and profound words that touch my soul. What gives me fuel to plan and prepare for Think Tank with James Lee and to hold space for these head + heart leaders is the ability to shine THEIR light back to all of them.

Think Tankers- This magic, this feeling that we all have is only because all of you and the rich joys and gifts you bring to the world and this space. Seeing all of you learn, support and celebrate each other is the best!! It’s an honor and thank you for trusting us to share Think Tank with all of you.

@seniorlivingguy James Lee, building Think Tank with you and the transformative process of learning from you is living head + heart leadership everyday and I’ve loved every minute of it. Thank you for being the BEST business partner and friend. So much to look forward to this next year!

💜 When we dim our light, we prevent others from finding the guidance they need.

🧡 If you let the fear of being seen keep you small, the world misses out on your unique gifts and perspectives- and the world needs you.

💛 Let your purpose be louder than your fear.

To all my Think Tankers- the magic is you.

You don’t need to be the loudest voice in the room you just need to be the clearest. 💜

Can’t wait to share more of our time!

Who wants to join us next year?! #thinktank #thinktankleadership #headandheart

🎙️ How can hospice care help us navigate life’s hardest goodbyes?

My guest, Helen Bauer, BSN RN CHPN, has spent over 15 years as a hospice nurse, working alongside families and patients during life’s most profound transitions. She’s the voice behind The Heart of Hospice podcast, a platform where she breaks down the complexities of hospice care and grief with compassion and clarity. Beyond her podcast, Helen is the owner of Hospice Navigation Services, where she offers guidance to families making difficult end-of-life decisions. Helen also brings a personal perspective as a caregiver for her 91-year-old mother, bringing together her professional expertise and personal experience to help others face end-of-life care. @theheartofhospice

In today’s episode, Helen shares her caregiving journey, we talk about the misconceptions about hospice, and discuss how to start those hard conversations about end-of-life care. We also discuss finding balance as a caregiver, navigating grief, and the wisdom Helen has gained from walking this path herself.

Whether you’re a caregiver, a healthcare professional, or someone looking to understand hospice care, this conversation will leave you feeling informed, empowered, and deeply connected to the humanity of this work. Thank you, Helen, for your important work!

🎧 Listen now! #hospice #caregiving #heartofhospice #willgather

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Specializing in aging services, caregiver support, and senior living solutions, we help organizations craft meaningful narratives, build impactful strategies, and connect with the heart of the care economy.

Aging and care deserve stories that inspire, strategies that connect, and marketing that truly makes a difference.

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MEDIA + SOCIAL ENGAGEMENT

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PARTNERSHIPS + INDUSTRY GROWTH

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RESEARCH + INSIGHTS FOR INNOVATION

OUR WORK IN ACTION

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BRAND STRATEGY
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THOUGHT
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RESEARCH
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INSIGHTS FOR INNOVATION